FREE HUGS campaign in Cebu

Studies show that hugging has lots of benefits, these include an increase in the level of OXYTOCIN (a hormone that primarily acts as a neuromodulator of the brain) and reduce BLOOD PRESSURE. Hugs also have beneficial effects on heart health.

Last January 16, during the celebration of Sinulog 2011, some members of the Aboitiz Leaders of Excellence did a FREE HUGS CAMPAIGN.

FREE HUGS!!!


We gave free hugs to the people who passed by Mango Avenue, Osmena Boulevard, and some streets near St. Theresa's College. 


a very big snake received a free hug from us! scary.
We have received a lot of positive comments from the people. Some even asked for a free kiss from one of our friends, Vernon Go. 
a successful attempt of getting a free kiss from Vernon! 

Supposed to be, our purpose of giving free hugs was to promote our website, iknowryt.com, through wearing a shirt with iknowryt.com print on it. Unfortunately, Vernon was only able to produce one shirt, so our purpose wasn't realized.

preparations??? make-up here ,make-up there

We had to make ourselves presentable. So, my friends' skills in putting make-ups were unleashed! haha


ate lunch at a coffee shop near Mango
TIRED?!
The event was really tiring. We were walking all day. But, after seeing the videos and the photos, we felt a sense of fulfillment. We're happy that we were able to place a smile in the tired faces of the people (including foreigners) who went to Cebu just to celebrate Sinulog '11 with us, Cebuanos.

We are planning to do another FREE HUGS campaign this Valentines' Day.
Look for us on February 14, 2011!

One Response so far.

  1. ichiro says:

    Japanese people don’t have a custom of hugging in our daily life. That is one of the reasons why Japanese society is stressful, I think. Do Cebuanos have the good custom in your daily life?

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